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“Top-10 Insights From the World’s Richest Man”

Steve — Sat, 28 Apr 2018 11:59:00 +0000

Bezos’ $1,000,000 Letters Once a year, the world’s richest man takes time away from running the most successful business in the world to share the insights into what has made them both successful. These insights are encapsulated in the annual shareholders letter that Jeff Bezos crafts for Amazon.com’s owners, and I’ve been taking this last …

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Implement These Three Tactics to Improve Your Conversion Rate

Steve — Sat, 21 Apr 2018 12:17:30 +0000

This article is the second in a series covering the foundational principles in sales and marketing: traffic – conversions – scaling/economics. Part 1 of the series is about the first foundational principle in sales: getting high quality prospects into your sales funnel. You can read it here. Part 2 of the series is on the second foundational principle …

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How to Find High-Quality Traffic for Your Sales Funnel

Steve — Sat, 07 Apr 2018 13:21:08 +0000

Traffic – Conversions – Scaling/Economics This week’s message is the first in a new series covering the foundational principles in sales and marketing: traffic – conversions – scaling/economics. Part 1 – Traffic: The sales process begins by getting high quality prospects into your sales funnel. If you’re struggling with a lack of high quality leads you should pay …

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The Prospect, the Seller, and the Invisible Wall – Risk Reversal in Action.

Steve — Sat, 24 Mar 2018 13:07:35 +0000

Last week I introduced a powerful psychological tool that will significantly increase your customer conversion rate called risk reversal. (If you haven’t read it yet you should check it out here). Risk reversal works no matter what kind of product or service you’re offering and is free to use, simple to implement, and extremely powerful …

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“How to Reverse Risk and Increase Conversions” (Part 1)

Steve — Sat, 17 Mar 2018 09:45:59 +0000

You may be asking yourself one or more of the following questions: “How do I increase website conversions?” “How do I make my sales offer more appealing?” “Why aren’t my prospects converting to customers?” If so, read on because there is a powerful psychological tool available to you to increase the number of prospects who convert …

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“How to Uncover Qualified Prospects”

Steve — Sat, 10 Mar 2018 09:32:34 +0000

Last week’s article was in regards to the types of sales and marketing tasks that are exponentially more valuable than others. If you haven’t read it yet I’d encourage you to catch up here first. Today I will dive in and show you more detail on one of those $10,000/ hour tasks: the ability to …

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Sales and Marketing “Pareto Power Tasks”

Steve — Sat, 03 Mar 2018 09:43:19 +0000

Do you ever wonder where you should be prioritizing your time and energy when it comes to your sales and marketing efforts? What activities are the “highest and best use” of a founder and CEOs time? I’m sure you’ve heard the term “80/20 rule” or “Pareto Principle” thrown around before. If so, you probably know …

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