Bezos’ $1,000,000 Letters

Once a year, the world’s richest man takes time away from running the most successful business in the world to share the insights into what has made them both successful.

These insights are encapsulated in the annual shareholders letter that Jeff Bezos crafts for Amazon.com’s owners, and I’ve been taking this last week to read all twenty-one of them.

I’m deviating from the usual article this week to share what I consider to be the “Top 10” insights that struck me as particularly interesting and consequential.

I think you’ll agree.

Top-10 Insights

Continue reading ““Top-10 Insights From the World’s Richest Man””

This article is the second in a series covering the foundational principles in sales and marketing: traffic – conversions – scaling/economics.

Part 1 of the series is about the first foundational principle in sales:  getting high quality prospects into your sales funnel.  You can read it here.

Part 2 of the series is on the second foundational principle in sales: the ability to influence a prospect to the point that they convert into a paying client.

If your business has stagnated, you may think you have a traffic problem.  You think that if you could only get more high-quality leads into your funnel then you would see your bottom line significantly improve.

The reality is that you have a conversion problem.

Your traffic is perfectly adequate.

You’re getting lots of opportunities at the plate but are only converting a handful into hits.  To rectify the situation, you need to critically and unemotionally look at your funnel and apply the following principles:

Continue reading “Implement These Three Tactics to Improve Your Conversion Rate”

Traffic – Conversions – Scaling/Economics

This week’s message is the first in a new series covering the foundational principles in sales and marketing: traffic – conversions – scaling/economics.

Part 1 – Traffic:  The sales process begins by getting high quality prospects into your sales funnel.  If you’re struggling with a lack of high quality leads you should pay careful attention to these “fundamental principles” for finding high quality traffic.

Remember:  Be deliberate.  Be disciplined.  Test everything.

Step 1:  Ideal prospect profiling. 

Who is the exact ideal candidate for your product or service?

Do you know?

Describe them in as much detail as you can to include:

Continue reading “How to Find High-Quality Traffic for Your Sales Funnel”

Last week I introduced a powerful psychological tool that will significantly increase your customer conversion rate called risk reversal.

(If you haven’t read it yet you should check it out here).

Risk reversal works no matter what kind of product or service you’re offering and is free to use, simple to implement, and extremely powerful when applied properly.

In this follow-up article I want to dive into more detail and show you the exact steps to make risk reversal work for you.

I guarantee that by the end of this article you’ll have everything you need to implement this technique in your own business and see immediate results.

In the beginning

Any time two people come together to conduct business one party always bears more risk than the other.  Most times the risk is financial, but it can also be psychological or emotional as well. (eg, The fear of making a mistake or the fear of looking bad in front of others.)  You can and should think of these risks as an “invisible wall” that exists between you and your prospect.  The wall is also called “sales resistance” and exists

Continue reading “The Prospect, the Seller, and the Invisible Wall – Risk Reversal in Action.”

Continue reading ““How to Reverse Risk and Increase Conversions” (Part 1)”